For estheticians · lash artists · skin studios · self-care professionals
SŌNA is the platform behind independent self-care businesses — booking, intake & consent, POS, gift cards, email marketing, and private AI — delivered as a one-of-one website that looks like it was built just for you. Because it was.
No plugins to wire together, no five subscriptions, no “integrates with.” It's one system — built for how a treatment-room business actually works.
Duration-aware slots at 15/30/60-minute intervals, breaks and vacations respected, contraindication screening from each client's intake — a 45-minute service never straddles your lunch, and a client on Accutane never books a peel.
Clients sign your real intake and consent forms online, see the consultation summaries you write, and manage their own appointments. Health flags follow them into every booking.
A tablet register for walk-ins and cash-outs — receipt printer, cash drawer, card terminal, branded gift cards, and Interac e-transfer that reconciles itself from your inbox. Books sync to QuickBooks.
Campaigns, segments, drafts and scheduling, open & click analytics, birthday automations, CSV/Excel contact import — with no per-contact pricing, ever.
Drafts your campaigns and service descriptions, generates imagery, and answers client questions — grounded only in your certifications and manufacturer product facts. Your data never touches a cloud AI provider.
Change your own services, prices, hours, theme, and content in a console built for humans. Pause online booking with one switch. Nothing needs a developer — but you have one anyway.
Template platforms make every studio look like the same studio. SŌNA works the opposite way: a hardened operational backbone underneath, and a site designed around your brand on top.
1 · Discovery. A working session about your services, your brand, and what your week actually looks like.
2 · Build. We shape the backbone around you — services seeded, forms matched to your real paperwork, design that's yours alone.
3 · Handoff. You get the keys, a walkthrough, and a console you'll actually enjoy using.
4 · Grow. New capabilities land on your plan as they ship — your site gets better while you sleep.
Start where you are. Every plan is the same one-of-one build — plans only decide which parts of the backbone are switched on.
For the solo artist getting started
The full front desk
Everything, plus a brain
Pricing is quoted per studio — one build fee, one honest monthly. No per-contact charges, no percentage of your sales, no surprises.
Tell us about your practice and we'll walk you through the platform live — your services, your week, real screens.